Why facebook is successful and what does it use to capture its audience?
The Desire to Compare: Facebook nourishes our desire, or even need, to compare ourselves to others in terms of looks, traveled destinations, shopping sprees, spouses, friends and so on.
The Curiosity Factor: How many times did you find yourselves snooping around in your friend’s albums to see what she was doing on that day when you called and she didn’t pick up? Better yet, how many times did you spend half an hour or more reading your friend’s wall posts to know who said what to her/him? Facebook fulfills the curiosity factor that breeds on our need-to-know need!
The Boredom Variable: What could be more addictive than finding something to gap the hours of boredom we suffer at least once a day? Facebook is that bridge which gaps boredom on many levels through games, applications, music and much more.
The Jealousy Disease: Are you too jealous? Maybe somewhat insecure about your relationship? Facebook is your pill to getting better! Through its ability to track conversations, events, whereabouts and so on, Facebook provides a perfect platform for solving jealousy issues through stalking options!
The Loneliness Phenomenon: Let us be frank here and admit that many of us, at least at one point or another, feel lonely. Facebook has the power to be the cure for loneliness! (It might also cause it in certain events, but that’s besides our point here). If you are feeling lonely, you can call a friend, go out with a group, or just spend hours sending messages to your friends’ Facebook inbox, comment on their pictures, write something fun on their wall and so on!
The Ache to Belong: Have you been in a situation where you were asked: “REALLY? You don’t have an account on Facebook? How come?” I am sure at least someone you know has been in this situation. Facebook exploits the ache to belong through its great number of users and affiliates.